Monday, January 23, 2012

Time for a change

Location, location, location. In this global economy where business is driven by the perpetually connected using a laptop + data card / wi-fi crowd, the golden location rule might not really apply too much but in good old fashioned retail its still all about location. Companies are jostling for advertising space and are becoming increasingly innovative in the spots they capture.

Just last week I noticed that Life Insurance Corporation (LIC) of India (for the benefit of the gazillions of readers from across the world, LIC is the largest provider of insurance in our country and a behemoth that has long considered to be a bit behind the curve in terms of being aggressive and cutting edge) had advertised on the back of the drivers and passengers seats in Bangalore's most popular chain of cabs. Surprisingly smart, extremely effective and yet ever so simple. However it isnt all good news though.

Last week I had gone to LifeStyle, one of big city India's more popular retail chains to make full use of the half yearly sale (blame my Indian roots on this mentality) and had picked up a few trousers given that my wardrobe can accomodate no more shirts. Off I went to the trial room optimistically hoping that I could squeeze myself into size 32 trousers and not the size 34 ones (which is my correct size, shhh dont tell anyone). I placed the pieces I wanted to try out on the stool and dropped my pants when I realised there was someone else in the same trial room with me! With a fright, in my half naked state, I turned around and there in all his glory was the gentleman in the picture below. It took me a second to realise that it was just a full size print advertisement of an apparel retailer that was placed on the back of the door of each individual trial room but the person in charge of advertising and marketing at this company must be one sadistic sonovagun.

Seriously, who would ever place such an uncanilly realistic picture inside a trial room in which 3 sides have full length mirrors (which only serves to makes things worse because from whatever angle you look in the trial room, you can always see the guy)? Jittery, I went to another set of trial rooms where I was afraid to remove my shirt given the way the guy on the back of this door was looking at me (picture below). I almost wanted to ask him 'Why so serious?'.
Needless to say this time I ended up buying clothes without really trying any of it so I will have to put on or lose weight if I have to fit into 2012s shopping. All because of that twisted, demented advertising head .....

This reminds me of a Jay Leno classic - " According to a new survey, women say they feel more comfortable undressing in front of men than they do undressing in front of other women. They say that women are too judgmental, where, of course, men are just grateful"


boppi said...

Would it have been different if there were pictures of pretty women inside the trial room :)

Nefertiti said...

shudder!! I feel so sorry for the poor lifelike models who had to go through the trauma of being in the same trial room as you.